Ipl 2020 Title Sponsors Race Who Will Win?

Tata Sons leads the race for title sponsorship, many brands including Patanjali Ayurved and Reliance Jio are inline.

  • Companies ready to pay up to 200 crores for sponsorship
  • Tata Sons at the forefront due to non-controversial brand and superior value

The Board of Control for Cricket in India (BCCI) is looking for the title sponsor for the 2020 edition of the Indian Premier League (IPL). Now Tata Sons have also joined this race. Baba Ramdev’s Patanjali Ayurved, Mukesh Ambani-owned Reliance Jio, e-learning platform Bijus-Unacademy and fantasy sports company Dream-11 are also in the line for the title sponsorship. All these companies have filed their Expression of Interest (EOI) with BCCI.
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So Tata Sons are at the forefront of the race

Tata Sons leads the race for the title sponsorship of IPL 2020. Brand experts say the sponsors’ selection will not only be based on the highest bidding tender but will also depend on the effect the winning company has on the brand value of the league. According to experts, a legacy company like Tata Sons will promote nationalist pride with a positive contribution to the value of this homegrown tournament. While startups are opposed to promoting anti-national pride. There is foreign investment in them. Also, their brand equity is quite low.

A non-disputed brand is Tata Sons

Tata Group is a legacy firm, which deals in various categories. According to a report, all the companies are ready to give up to 200 crores for the title sponsorship of IPL. A brand expert says that Tata Sons has emerged as the best among all. The reason for this is that Tata Sons has been a non-controversial brand. It is a heritage group and its image is quite clean.
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BCCI is looking for a new title sponsor for this year

After the border dispute in the Galvan Valley of Ladakh, the China protest sentiment has arisen in the country. In view of this, BCCI on August 6 removed the Chinese company Vivo from the title sponsorship of IPL 2020. Since then, BCCI has been looking for a new IPL title sponsor for this year.

Vivo used to give 440 crores every year to BCCI

Vivo and BCCI had a 5-year agreement in 2018 regarding IPL title sponsorship. Under this, Vivo had agreed to give Rs 440 crore to BCCI every year for IPL title sponsorship. According to a report, Vivo may return as title sponsorship in IPL 2021.
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IPL 2020 to be held in UAE

Due to coronavirus infection, all the activities including sports have come to a standstill. India is also not untouched by this. The current situation for sports in India is not right. In this way, the IPL 2020 will be played in the UAE. This year the IPL will be played from 19 September to 10 November.